Final time on Rare Rides we launched Mitsubishi’s Debonair, which started its tenure as Mitsubishi’s flagship luxurious sedan in 1963 and remained the identical for a really very long time. Upon the mannequin’s second technology in 1986, the Debonair made the change to front-drive and adopted extra trendy appears in an try and enchantment past very conservative massive sedan patrons in Japan.
However the adjustments nonetheless weren’t sufficient, as we’ll see right now.
In a touch at what was to return, Mitsubishi bought its largest car design to Hyundai, who flippantly rebadged the car and bought it in South Korea because the Grandeur. A brand new flagship identify for Hyundai, the Grandeur initially began out with Mitsubishi parts which Hyundai swapped out for its personal over time. You’d know the Grandeur because the Azera, nee XG350.
The second-generation Debonair was not as profitable as the primary, and its conservative and Japan-only market pressured Mitsubishi to moreover create the Diamante luxurious sedan to enchantment to a extra international viewers. A 3rd-generation Debonair debuted for 1992, and was once more extra profitable within the Korean market because the Grandeur than at house. Circa 1999, Mitsubishi seen that Hyundai was higher at promoting its massive sedan than it was, and entered a joint effort with Hyundai to develop the long-wheelbase Dignity.
Going bigger and upmarket, Mitsubishi took purpose straight on the Toyota Century and Nissan President with its new Japanese-Korean luxurious sedan. The Dignity was launched concurrently (and produced domestically) in South Korea because the Hyundai Equus, and loved a lot gross sales success there in a run by way of 2009. Your creator lived there on the time, and the Equus wasÂ the massive home sedan of selection for the profitable Korean businessman.
However the Japanese market rejected the Dignity (and standard-wheelbase model Proudia)Â solely,Â and Mitsubishi shifted round 1,200 complete examples of each variants between 1999 and 2001. Simply 59 of these have been the flagship Dignity model. Mitsubishi gave up for some time, however tried as soon as extra to seize the big sedan market with one other Proudia. That one existed from 2012 by way of 2016 and was a rebadged Infiniti Q70 (Nissan Cima). To date, Mitsubishi hasn’t shot throughout the bow of the big luxurious sedan once more, and the Q70 wasn’t particularly full-size anyway.
Subsequent time we’ll get to the rationale all these articles have been generated: The time AMG acquired concerned to spice up the second technology Debonair’s driving pleasure.
– Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Half II) –
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